This brief maps every video, drone, story, and photo asset to an exact placement on the new Live Smart website. Each item on the mockup has a matching slot below — so Gabe knows precisely what to shoot, how long it runs, and where it lands.
Live Smart isn't a "get solar cheap" company. It's veteran-owned, Master-Electrician-led, and built on resilience — helping families, farms, and businesses stay powered and prepared when the grid fails. The films should feel cinematic, trustworthy, and grounded: golden-hour aerials over Midwest homes and farms, honest interview moments with Josh, and satisfying "it just works" proof shots (lights stay on, panel is clean, system is monitored).
If we shoot nothing else first, we shoot these three — they bring the whole site to life and get reused everywhere.
The emotional core. Josh's veteran journey → Master Electrician → "people depend on the systems we install." Interview-driven, cinematic b-roll. Lives on About; 45s cut on Home; 15/30s social cuts.
Golden-hour aerials of KC-area homes/farms + install b-roll + Josh in the field. Powers the Home hero as a muted 20s loop (with poster fallback) and the full cut for brand use.
Josh portrait/headshot, truck & branding, on-site installs, before/after panels, solar arrays. One consistent color grade that matches the films. Feeds About, every service page, and the Google Business Profile.
Delivery → transfer-switch wiring time-lapse → the money shot: lights flicker off, generator kicks on, house stays lit → drone pull-back.
Full detach → reroof → reset from a real job. This is the asset that wins roofing partnerships. Anchors the roofing referral funnel.
Proof of the leak-free, no-finger-pointing process roofers and insurance adjusters want to see. Drone + ground.
Shorter pieces captured over time — see the full slot table below.
Each row is a labeled slot in the mockup. Open the mockup and you'll see these exact placeholders in place.
| Page | Type | Asset | Length | Purpose / Placement | Priority |
|---|---|---|---|---|---|
| Home — Hero | DRONE | Hero Brand Film | 60–90s (+20s loop) | Cinematic opener; muted autoplay loop | P1 |
| Home / About | STORY | Founder Story Film | 2–3 min (+cuts) | Brand centerpiece; 45s Home cut | P1 |
| About | PHOTO | Team & Field Set | 12–20 stills | About, service pages, Google profile | P1 |
| Generator | VIDEO | Install + Test-Run | 45s | Service hero + paid ad | P2 |
| Roofing Partners | DRONE | Case-Study Film | 60s | Roofing referral funnel anchor | P2 |
| Solar Removal | DRONE | Detach→Reset Time-lapse | 30–45s | Process proof for roofers/insurance | P2 |
| Solar Repair | DRONE | Rooftop Array Inspection | 30s | Production-verification b-roll | P3 |
| Plans | VIDEO | Plans Explainer + Testimonial | 60s | Plans page + GHL enrollment funnel | P3 |
| Assessment | VIDEO | Quiz Walkthrough | 30–45s | Assessment page + GHL funnel intro | P3 |
| EV Charger | VIDEO | Install Vignette | 20s | Service hero + social short | P3 |
| Panel Upgrades | PHOTO | Before/After Panel | stills | Proof shot + Google posts | P3 |
| Battery Backup | PHOTO | Sol-Ark / Battery Stills | stills | Premium tech imagery | P3 |
| Surge Protection | PHOTO | Surge Device Close-up | stills | Supporting still + storm-season ad | P3 |
| Electrical Repairs | PHOTO | Electrician-at-Work | stills | Everyday-trust imagery + GBP | P3 |
| Realtors | VIDEO | Realtor Testimonial | 45s | Partner proof + referral funnel | P3 |
| Home Inspectors | PHOTO | Report / Docs Visual | stills | Professionalism cue | P3 |
| Contact | VIDEO | Booth / CTA Loop | 15s | Home-show booth + social ad | P3 |